AMBO Top Ten


Amstel Malta has been leveraging on the Nigerian movie industry,Nollywood for the past three years.The partnership christened Amstel Malta Box Office(AMBO)is being used to produce talents that will drive growth of the Nigerian movie industry. Flagged off in 2005,AMBO,the sponsorship platform offers an abundance of nourishment and refreshment to the consumer through unrestricted,healthier access to essential vitamins and minerals facilitated by its low sugar content and 33cl bottle size. Consequently,the sponsorship platform of the brand must express these attributes in an engaging and interactive way with the brand's target audience which is the young, the not so young and the young at heart.Nollywood,the soubriquet for the Nigerian movie industry is therefore the platform of choice for the brand which was recently re launched.

Twenty Nollywood wannabes may just be tempting fate as they await the verdict of the judges on November 16, when the final 10 contestants for the third edition of the Amstel Malta Box Office,AMBO3 would be picked.The twenty who emerged from 110 shortlisted from regional screenings across the country were selected from the over twenty thousand entries received for AMBO3 across the country.

The regional screening which just concluded witnessed a parade of beauty and brains as millions of youths with hopes of making a career in Nollywood,Nigeria's thriving movie industry thronged the audition venues.Auditions held within the last months in Abuja,Jos,Benin,Enugu and Lagos have produced some budding talents that would compete for a space in the Amstel House which opens in Lagos this November.

Final audition is expected to hold early this month from where a total of ten will battle for a spot in the top 20 at a fabulous opening night to be held at Ocean View Restaurant tomorrow.

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